We developed data from the “internet of things.” We helped clients by creating new, strategically significant, proprietary data sources from customers’ interactions and experiences with things and places.
We built:
Sensors and other instruments that collect and process information on conditions and behaviors in the real world.
Qualitative as well as quantitative data sources, providing a fuller picture.
Always-on, dynamic models of behaviors, interactions, contexts, and markets.The analytic tools for making sense of it all.
Our focus was building instrumented ecosystems: long-term deployments of related sensors into contexts of everyday life; and creating connected proprietary communities –for the long-term development and evaluation of products, services, and communications.
Building a digital “cloud chamber” to help shape the brands and stories of tomorrow.
